Fantastic Holdings websites

Brief

Fantastic Holdings wanted to redesign and redevelop their family of eight websites (Fantastic Furniture, Dare Gallery, Plush Sofas, FHL corporate and associated recruitment sites for each brand) so that they were more representative of each brand's positioning in the market and so that they could take control of each site's content and keep them updated.

Solution

C4Digital surveyed furniture websites from around the world to ensure that the designs for all sites were best of breed designs and built a content management system that allows the various site administrators to control all the content of their sites through one easy to use system. All sites share certain functionality but the system is flexible enough to cope with ways that each site handles its product catalogue, colour range and costing methods differently.

Results

All sites have garnered praise for the way they look and how they function. The site administrators are constantly adjusting various parts of the sites and the customers are flooding into the sites – currently the sites get more than 11,000 users per day who view over 200,000 pages per day. FHL have come back to C4Digital with a request to add another of their brands, Le Cornu, into the system.