Colonial First State GAM Property Website

Brief

As part of a broader strategic partnership with C4Digital, Colonial First State Global Asset Management (CFSGAM) asked us to redesign their Property Division's site. The brief required C4Digital to develop the existing interface into a richer and more dynamic user interface that could serve as an example for the future direction of CFSGAM's global online presence.

Solution

C4Digital's UI team developed an interface that would integrate seamlessly with CFSGAM's existing sites, while providing an enhanced user experience through interactive maps and video, dynamic data and a richer presentation of the Property team's core assets and people. Most importantly, we worked closely with multiple stakeholders to re-evaluate the site's information architecture in a way that made crucial content available to their customers more immediately.

Results

The final design achieved a successful balance of UI innovation and integration, ensuring continuity of the CFSGAM brand across its online presence, while providing an exciting direction forward for its future evolution.